ACD Copywriter
checkbook.jpg

#PayToTheOrderOf

#PayToTheOrderOf

Through this campaign, we turned checks into powerful weapons in the fight against cancer—raising over $3 million for groundbreaking research by the time it was all said and done.

 
 

Cancer survivors submitted photos,
which we turned into vanity checks we used for print and out of home.

 
 
 

We invited people to use #PayToTheOrderOf to tell the world who they were fighting for and donated $1 to Stand Up 2 Cancer each time it was used.

 
 
 

A few examples of the tweets people submitted.

 
 

Created with Dave Loew (EVP), Jon Wyville (EVP), and Joel Arzu (AD)